TASK
Allstate needed to bring one of their commercial scripts to visuals. I generated a storyboard from conceptualizing and mood boarding. After brainstorming what this explainer would look like, I brought the sketches over to Photoshop/Illustrator for illustrations, After Effects for animation, and Premiere Pro for sound design/export. I stayed true to Allstate's brand guidelines, color palette, and overall look/feel/tonality.
Social ads
